Fade Design is a freelance Web Design Firm who provides the service of building and maintaining a working website to promote business for you, the client.

We serve local establishments in the Western New York area to help them build their companies, and often go national. 

We have an artistic background which enables us to realize and make visible ideas and concepts of potential clients.  It is a one on one working environment which provides a more personal approach and an individual touch, sure to make your website memorable to others.

We work with local companies and businesses who are looking to attract and retain new clientele , as well as make their business more appealing to current customers.   We will, with you, develop strategies that not only prevent attrition but start attracting new business.  The Internet is a whole new platform to promote and expand your business, sure to bring you a considerable return on your investment!

Internet marketing, also referred to as online marketing or Emarketing, is marketing that uses the Internet. The Internet has brought many unique benefits to marketing that include very low costs in distributing information and media to a global audience. The interactive nature of the media, both in terms of instant response, and in eliciting response at all, are both desirable qualities of internet marketing.  Internet marketing ties together both the creative and technical aspects of the internet, including design, development, advertising and sales.

Heather Mortellaro

CEO and Founder of Fade Design